Brad Lovell

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Brad Lovell

Vice President, Chief Information Officer

Brad joined Keeneland in June 2009 as Director of Information Technology. He brings to Keeneland a career’s wealth of IT knowledge and experience. In his current duties, Brad is responsible for the Information Technology, Advanced Deposit Wagering and Mutuels departments.

Prior to joining Keeneland, Lovell was the Managing Director/Chief Information Officer for NASCAR. He was responsible for several key technology initiatives related to timing and scoring, tracking licensing agreements, and assisting in securing corporate sponsorships. From 2003 to 2009, he reinvented the IT department and implemented a five year strategic plan that enabled the automation and streamlining of the competition process.

Prior to joining NASCAR, he was the Director of Information Resources for Brown-Forman, the Louisville based corporation featuring brands such as Jack Daniels, Canadian Mist, and Southern Comfort. From 1996 to 2003, he managed projects related to sales and marketing and operations.

He was born in Lexington and attented the University of Kentucky. He has a BS in Computer Science and a MS in Project Management. He is a certified Project Management Professional.



Keeneland Association, Inc. 4201 Versailles Road
Lexington, Kentucky 40510
Telephone: (859) 254-3412 Toll Free: (800) 456-3412 Fax: (859) 255-2484

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