Introducing People to Horses Is Goal of 100-Day Horse Challenge

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LEXINGTON, KY (March 17, 2014) -- Keeneland has joined a number of organizations that represent all breeds of horses in a nationwide effort to introduce people to horses.

The “100-Day Horse Challenge” kicks off June 1 and is designed to expose at least 100,000 new people to horses while providing $100,000 in cash and prizes to participating stables, organizations and businesses. The program will enlist 1,000 stables, horse clubs, race tracks, organizations and individuals to register as an official Time to Ride host and compete in the 100-day challenge. Participating hosts will be divided into small, medium, and large divisions and challenged to provide a hands-on, interactive horse experience to as many new participants as possible. Activities may include education, riding, grooming and learning about horsemanship.

Time to Ride is an initiative of the American Horse Council in partnership with Thoroughbred interests represented by the National Thoroughbred Racing Association (NTRA), Keeneland and The Jockey Club. Other participating organizations include the American Association of Equine Practitioners, American Quarter Horse Association and U.S. Equestrian Federation.

“NTRA, Keeneland and The Jockey Club have worked on the development of this new owner program for the last 18 months and already hosted a successful event at the Del Mar Thoroughbred Club this past summer,” said Bryan Pettigrew, Senior Vice President at NTRA. “We’re enthusiastic about opening the doors to first-ever horse experiences for thousands of people. This initiative involves many national organizations and stakeholders collaborating on creating new horse owners in the United States.”

Time to Ride’s website,, has a wealth of information about the equine industry, including racing, trail riding, rodeos and horse shows. Prospective hosts for the 100-Day Horse Challenge have until May 15 to register.



Keeneland Association, Inc. 4201 Versailles Road
Lexington, Kentucky 40510
Telephone: (859) 254-3412 Toll Free: (800) 456-3412 Fax: (859) 255-2484

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