Keeneland Introduces Race Day Mobile App this Fall

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LEXINGTON, KY (Oct. 1, 2013) – Keeneland is an industry leader in employing social media and advanced technology to interact with its fan base, attract new fans and deliver the latest news and information directly to its customers. In keeping with that commitment Keeneland has launched the free Keeneland Race Day App and Fall Stars microsite to bring fans closer to the action.

Novice and seasoned fans alike can connect to helpful and fun tools like a betting calculator, expert tips, entries and more with the Race Day App. A Fall Stars microsite delivers an extraordinary amount of information for the opening Fall Stars Weekend, including entries for each of the nine graded stakes, photos and video interviews with trainers and owners.

What’s new:

  • Keeneland Race Day App: Keeneland fans now have information directly at their fingertips in a newly developed app for mobile devices, including iPads, iPhones and Android. Entries, real-time results, expert tips, a betting calculator and events calendar are easily accessible. Fans can use the interactive map with search and filter capabilities to navigate their way through Keeneland and notify friends of their location. Download the free app in iTunesor Google.

 

  • Fall Stars Website: Opening weekend features nine graded stakes races, including seven Breeders’ Cup ‘Win and You’re In’ races. The new Fall Stars microsite (http://www.keeneland.com/fallstars) allows fans to track workouts, entries and watch video interviews with horsemen. The site will continue to track Breeders’ Cup-bound horses through the Breeders’ Cup on Nov. 1-2 at Santa Anita.

 

  • ‘Win and You’re In’:In conjunction with Fall Stars Weekend, fans will have the opportunity to win a VIP trip for two to the Breeders’ Cup World Championships on Nov. 1-2 at Santa Anita. The fan that picks the most winners from the weekend’s Breeders’ Cup Win and You’re In Challenge Races will win a Breeders’ Cup prize package that includes clubhouse seating for two, airfare, three-night stay and Breeders’ Cup merchandise. The prize package is courtesy of Keeneland, Breeders’ Cup and Blue Grass Airport. Fans may register at http://www.keeneland.com/fallstars/contest.

Follow all the Keeneland fall meet excitement via Facebook at www.facebook.com/Keeneland and on Twitter (@keenelandfor news about special events at the trackand @keenelandracingfor the latest racing updates.). Keeneland’s YouTube channel at http://www.youtube.com/keenelandfanis another source for pre-race coverage, jockey interviews, morning works and stakes recaps. Fans are encouraged to use the #fallstars hashtag to stay on top of all the action.

As a thank you to fans, Keeneland will offer Track Packs on Wednesdays and Thursdays during the meet. Simply ‘like’ Keeneland’s Facebook page, print the Track Pack coupon and bring it to any of the track’s admission gates for free general admission. For just $10, fans can purchase a reserved grandstand seat, a race-day program, and receive a Keeneland hat – a value of $28.

Keeneland fans can turn to several resources this fall for help with handicapping and wagering questions, expert selections and statistical information. 

Jeremy Plonk of Horse Player Now will host live chats on Keeneland.com each race day, giving selections and answering handicapping questions. Keeneland.com also offers a wealth of free handicapping information that will appeal to both new and experienced fans. Fans on Twitter can get real-time selections with @keenelandracing.

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Keeneland

Keeneland Association, Inc. 4201 Versailles Road
Lexington, Kentucky 40510
Telephone: (859) 254-3412 Toll Free: (800) 456-3412 Fax: (859) 255-2484

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