Keeneland Unveils Enhancements Aimed at Making Betting Easier, Fun for Fans

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LEXINGTON, KY (April 1, 2013) – Keeneland is unveiling a host of enhancements for the upcoming spring meeting to help make betting easier and more enjoyable for fans.

“Keeneland is fortunate in that it draws a number of new fans to the races each meet and we want these people to become lifelong fans,” President and CEO Bill Thomason said. “To that end, it is important for us to make racing – and betting – a little easier to understand so that it is fun and entertaining.”

At the 2011 fall race meeting, Keeneland launched Wagering Central, a full-service concierge-style area located trackside under the grandstand where fans could ask questions, learn more about betting and pick up tips for the day’s wagering. The success of Wagering Central has spurred other enhancements including:

  • Betologists—Keeneland is deploying easy-to-spot Betologists to roam around the facility on race days so that they can mingle among the crowd and answer questions about betting.
  • Beginner Handicapping Seminars at Wagering Central at 12:15, 1:15 and 2:15 p.m. each race day.
  • Bet From Your Phone—Fans can go to Wagering Central where one of the helpful staff will show you how to bet using your smart phone or tablet, saving valuable time instead of standing in line to make bets.

Keeneland also is introducing additional race analysis this spring from handicapper Katie Mikolay Gensler. She, along with longtime Keeneland handicapper Mike Battaglia, will give selections and analysis for each race with Gensler concentrating on offering up-to-the-minute analysis from the Keeneland Paddock.

In addition, staff from such local and trade media outlets as the Blood-Horse, Daily Racing Form and Lexington Herald-Leader  will provide their daily selections for each race. Those picks, along with Battaliga’s and Gensler’s selections, will be showcased on the infield board, in-house televisions and simulcast signal prior to each race, giving fans an at-a-glance set of selections going into each race. Gensler, along with handicappers Jeremy Plonk and Joe Kristufek, will give selections on Keeneland’s twitter handle @keenelandracing.

The race-day program content also has been extensively redesigned to reflect an easy to understand wagering guide.

Fans that cannot make it out to Keeneland are invited to join Keeneland Select where they can bet on Keeneland’s races as well as on tracks around the world throughout the year. Customers also can watch races on Keeneland Select TV and are included in a great player rewards program. Join for free at KeenelandSelect.com.

“We’re trying to speak to our customers in a variety of ways and in the mediums they are comfortable using,” Thomason said. “If they prefer one-on-one consultation, they can visit Wagering Central or speak with one of our Betologists. If they are tech savvy, they can follow us on Twitter and bet from their phone. Or, they can look at a program. Whatever their preference, we will make it available.”

At-A-Glance

  • $200,000 Guaranteed Late Pick Four Presented by TVG - Friday, April 5, Friday, April 12, and Friday, April 19
  • $250,000 Guaranteed All-Stakes Pick Four Presented by TVG - Saturday, April 13, featuring races 7-10, the Shakertown (G3), Madison (G1), Jenny Wiley (G1) and Toyota Blue Grass Stakes (G1)
  • Two Pick Fives on Saturday, April 13, Toyota Blue Grass Stakes Day - Early Pick Five begins with race 3 and concludes with race 7; Late Pick Five begins with race 8 and concludes with race 12.  If there are no perfect tickets in the Early Pick Five there will be a carryover into the Late Pick Five.  That potential carryover will be promoted on in-house and simulcast TV feeds if it occurs.
  • Win, Place and Show takeout continues to be 16%, and takeout on Exotics continues to be one of the lowest in the country at 19%
  • Rolling Doubles and Pick Threes on all available races; Two Pick Fours daily beginning with the second race and the late P4 on the last four races of the day (Three Pick Fours on 4/13); Pick Five daily on the last five races of the day (Two Pick Fives on 4/13)
  • Minimum wager on WPS, Exactas, Doubles and the Super High Five presented by Keeneland Select in the last race daily is $1
  • Minimum wager on Trifectas, Pick Threes, Pick Fours, and Pick Fives is $.50
  • Minimum wager on Superfectas is $.10
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Keeneland

Keeneland Association, Inc. 4201 Versailles Road
Lexington, Kentucky 40510
Telephone: (859) 254-3412 Toll Free: (800) 456-3412 Fax: (859) 255-2484

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