Keeneland Magazine Wins Award for General Excellence

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Keeneland magazine, published quarterly by Blood-Horse Publications, was recognized with the top award for general excellence at the 2012 American Horse Publications (AHP) annual awards program, held June 2 in Williamsburg, Va. The magazine also won first place for self-supported magazine with a circulation of 15,000 or more.

Published by Blood-Horse Publications since the spring of 2000, Keeneland magazine showcases the distinctive charm of Keeneland Race Course, the unique lifestyle of Central Kentucky, and the many fascinating individuals who participate in the Thoroughbred industry.

In awarding Keeneland magazine the top prize, the judges said: ‘It’s obvious from its content that Keeneland magazine speaks to the specific interests of its audience, readers who must feel at times like they’re getting insider information, so subtle and in-depth is the magazine’s editorial pull. This magazine is the whole package: In addition to offering stories that interest and entertain, Keeneland makes a statement. When photographic covers dominate the industry, Keeneland’s using classic, illustrative covers is a bold, confident statement. The magazine exudes an editorial direction refined from many years of publishing. It is understated, yet speaks loudly with strong, content-driven design and typography.”

“Every issue of Keeneland magazine is a pleasure to produce,” said editor Jacqueline Duke. “We have a talented group of writers, photographers, and artists who take great pride in creating this high-quality product, and we get tremendous support from our partners at Keeneland.”

“We congratulate Jackie and the entire team on this award,” said Keeneland President and CEO Nick Nicholson. “Their commitment to quality has made it one of the signature elements in the Keeneland brand. Just as importantly, it is a wonderful archive of what is happening in our community, industry and at Keeneland. It has a value that will last for generations.”

Sixty-two American Horse Publications members were named finalists in the 2012 AHP annual awards program for material published in and dated 2011. Participation in this year’s contest represented 90 AHP members and 686 entries. Held since 1974, the awards program provides members with an opportunity to be recognized for excellence in equine publishing.

American Horse Publications is a non-profit association established in 1970 to promote better understanding and communications within the equine publishing industry. Its more than 500 members include equine-related publications, professionals, students, organizations, and businesses.




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