Keeneland Introduces New Mobile Website

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Improved Race-Day App, Toyota Blue Grass site highlight enhanced technology

LEXINGTON, KY (April 1, 2014) – Keeneland is an industry leader in employing social media and advanced technology to interact with its fan base, attract new fans and deliver the latest news and information directly to its customers. In keeping with that commitment Keeneland has launched a new mobile website and enhanced its popular Race-Day App to provide a better experience for fans.

Novice and seasoned fans alike will find helpful and fun tools like a betting calculator, expert tips, entries and more with the Race-Day App. A microsite for the Toyota Blue Grass (G1) on Keeneland.com delivers an extraordinary amount of information for the Spring Meet’s premier race, including contenders, updated news, and charts of past races.

What’s new and enhanced for the Spring Meet:

  • Keeneland.com Mobile Website: You can now access Keeneland.com on your mobile device. Get handicapping information, clockers’ comments, nominations and more all in the palm of your hand. On your mobile device, simply type www.keeneland.com in your browser address bar to be directed to the mobile version of the website at m.keeneland.com
  • Keeneland Race-Day App: The popular mobile app was unveiled last fall, providing fans with up-to-the-minute information at their fingertips. The app now allows access to entries, scratches, changes, real-time odds and results, will-pays, expert picks and a betting calculator.

The app also includes a GPS-enabled interactive map to help patrons navigate Keeneland and share their location with friends, and an events calendar of all the happenings at the track. Fans can find more information on the app at Keeneland.com/racing/app. Download the free app in iTunes or Google.

  • Toyota Blue Grass Stakes Microsite: Everything you need to know about the $750,000 Toyota Blue Grass, a prominent prep for the Kentucky Derby Presented by Yum! Brands (G1), can be found at Keeneland.com/Bluegrass.
  • I Love Keeneland: To honor its great racing fans, Keeneland’s Spring Meet theme is “I Love Keeneland,” a fan-driven campaign that uses social media to display photos taken by Keeneland patrons. Fans can submit their photos to Keeneland’s Facebook, Instagram and Twitter accounts with the hashtag #ILoveKeeneland and might see their images featured on social media and at Keeneland.com/ILoveKeeneland.

Follow all the Spring Meet excitement via Facebook at www.facebook.com/Keeneland; on Twitter (@keeneland for news about special events and @keenelandracing for racing updates); and on Instagram at @Keeneland. Keeneland’s YouTube channel at http://www.youtube.com/keenelandfan is another source for pre-race coverage, jockey interviews, morning works and stakes recaps.

Keeneland fans can turn to several resources for help with handicapping and wagering questions, expert selections and statistical information. 

Jeremy Plonk of Horse Player Now, joined by noted racing analyst Caton Bredar and the Horse Player NOW team, will host live chats each race day at Keeneland.com/racing/racing-live-coverage, giving selections and answering handicapping questions. Keeneland.com also offers a wealth of free handicapping information that will appeal to both new and experienced fans. Fans on Twitter can get real-time selections with @keenelandracing.

As always, Keeneland patrons can access free, public Wi-Fi while at the track by connecting to the network “Keeneland Guest.”

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Keeneland

Keeneland Association, Inc. 4201 Versailles Road
Lexington, Kentucky 40510
Telephone: (859) 254-3412 Toll Free: (800) 456-3412 Fax: (859) 255-2484

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