LEXINGTON, KY (March 27, 2013) – Keeneland and Fayette Mall are partnering to reward racing’s most fashionable fans with the chance to win a shopping spree and VIP day at the races.
Beginning March 27, Keeneland and Fayette Mall, along with LEX18, are partnering for the “Keeneland Style” text-to-win sweepstakes. The winner—and five friends—will receive a grand prize package that includes the opportunity to select an entire outfit from Fayette Mall to wear at the VIP day at the races. Hats will be provided courtesy of the Keeneland Gift Shop.
“Keeneland fans are among the best dressed at any sporting venue in the world,” said Sandra Heymann, Regional Marketing Director for Fayette Mall & CBL. “The pageantry of horse racing, along with the beauty of Keeneland and the enthusiasm of its fans inspired us to create this Keeneland Style event. We can’t wait.”
To participate, fans simply need to text “style” to 426-89.