If you plan to buy a horse at Keeneland, you should complete a Buyer Registration Form and a Seating Request Form. If another party will be making bids on your behalf, you must complete an Authorized Agent Form as well.
All forms should be returned to Keeneland at least a week before you arrive for the sale. You may complete and e-mail the forms on-line; you may download a copy from this site; or you may complete and forward copies of the forms found in your sale catalog.
It is essential for all buyers — especially first-time buyers -- to apply for credit prior to each Keeneland sale. A Buyer Registration Form ("Credit Application") is the first step. This form asks for necessary information such as your permanent address, banking relationship and other pertinent financial data. You can verify your authorized credit amount by contacting the Keeneland credit office.
Please note that even if you plan to pay for your purchases with a personal check, you should still complete the Buyer Registration Form. This allows Keeneland to pre-enter your information into our sales system, facilitating the closing process and preventing any delays at the sale.
All buyers should also complete the Seating Request Form. Due to the large number of people in attendance, seats in the Keeneland sale pavilion are reserved for buyers, sellers and those who have established credit with Keeneland. However, this form is optional, and not required for you to enter the pavilion or buy a horse. Generally, there is ample alternative seating and standing room in the pavilion, so you can be very comfortable even without an assigned seat.