Featured News

Rub Rags Promote Thoroughbred Aftercare Alliance

September 10, 2017

LEXINGTON, KY (Sept. 10, 2017) – To increase awareness of the Thoroughbred Aftercare Alliance (TAA), which works to ensure the future of Thoroughbreds following their racing careers, and recognize the contributions of sales consignors, Keeneland and the TAA are presenting something each of the 141 consignments with horses in the September Yearling Sale are sure to use: high-quality rub rags with the logos of both organizations.

Keeneland is a proud partner of the TAA, a 501(c)(3) based in Lexington that accredits, inspects and awards grants to approved aftercare organizations to retire, retrain and rehome Thoroughbreds using industry-wide funding.

“We are so delighted to have this opportunity to reach out to the consignors, who have played a big part in the Thoroughbred Aftercare Alliance and its success thus far,” TAA Operations Consultant Stacie Clark said. “We’re all horse people, and we looked around and thought what would be something consignors could use in the barn and be branded. You always see people at the sales using a rub rag to do some last-minute dusting off and carrying them around, so we thought, ‘What better way to have branding out there than rub rags?’ ”