September Yearling Sale Redesign

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The world's leading yearling sale redesigned with you in mind! 

The September Sale is globally acknowledged as the Thoroughbred yearling auction, and the primary barometer for the health of the horse industry. Clientele from nearly every U.S. state and 50 countries include the world’s major owners, many of the nation’s leading trainers and a number of prominent juvenile sale consignors. We continually adapt the September Sale format to meet the current needs of our consignors and buyers, and reflect the "market of the moment".

The format for the 2013 September Yearling Sale, to be held September 9-21, will be as follows:

Week 1 (Book 1) – Monday-Thursday, September 9-12. The premier Book 1 catalog will span the entire four-day opening week. Approximately 950 yearlings cataloged alphabetically by dam. Sessions begin at 12 p.m. ET daily.

Friday, September 13 – The traditional “dark day;” no sales will be conducted.

Weekend (Book 2) Saturday-Sunday, September 14-15. Sessions begin at 10 a.m.

Week 2 (Books 3-5) – Monday–Saturday, September 16-21. Sessions begin at 10 a.m.


The strength of last year’s September Sale is borne out by its final results –

2012 Sept




RNA Rate


% Change from 2011


% Change from 2011

Books 1-2








Book 3








Books 4-5

















Results were highlighted by –

  • Double-digit growth in average and median prices;
  • Seven different buyers for each of the seven yearlings sold for $1 million or more; and
  • The RNA rate decreased by double-digits during six of the sale’s 11 sessions, falling to unprecedented single digits during each of the final three days of the sale, a phenomenon considering that average and median prices continued to rise.

Keeneland, the world’s premier Thoroughbred auction house, has sold more champions and stakes winners than any other sales company. In 2012, Keeneland sales alumni won all five Grade 1 Kentucky Derby (G1) preps and the Kentucky Derby, the Preakness (G1), the Kentucky Oaks (G1), and six Breeders’ Cup World Championships; earned numerous Eclipse Awards; and led Europe’s juvenile filly rankings. In all, 45 Keeneland sales grads accounted for 58 Grade/Group 1 stakes last year.

Keeneland will provide live coverage of the entire 2013 September Sale on



Keeneland Association, Inc. 4201 Versailles Road
Lexington, Kentucky 40510
Telephone: (859) 254-3412 Toll Free: (800) 456-3412 Fax: (859) 255-2484

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