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Wednesday, October 29
Event begins 5 p.m. PT | Sale begins 6:30 p.m. PT

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For Sellers
For Buyers

An Invitation to Play at the Highest Level

Seize the moment at the Keeneland Championship Sale: a boutique, high-impact event held on racing’s biggest stage during Breeders’ Cup Week.

This boutique sale offers buyers a rare opportunity to invest in the sport’s most exciting prospects – just as the world’s most influential participants gather to compete at the world championships and leave your mark on the next chapter in racing history.

An Exclusive Platform

There’s no better moment to stake your place at the pinnacle of the sport. Whether you’re an established owner or new to the game, the Keeneland Championship Sale offers rare opportunities to buy into elite athletes and bloodlines – right as the world turns its attention to the Breeders’ Cup.

Curated and conducted by Keeneland's world-renowned auction team, offerings will include:

Breeders' Cup contenders & close relations
Elite race fillies & prospects
Excellent colts & stallion prospects
Fractional interests
Stallion shares & breeding rights

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Prospective Bidders

Qualified, registered bidders may bid on the Keeneland Championship Sale in-person, via Keeneland’s online bidding platform, or by phone.

To initiate the qualification process, please pre-register to bid at least 48 hours prior to sale date.

Pre-register to Bid
Keeneland Sales Portal
View Catalog
Buyer Resources

“The paddock sale concept works well worldwide, with all eyes on the Breeders’ Cup that week and the leading trainers worldwide convened.”

- Tom Ryan
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ryan mahan

Frequently Asked Questions

What are the Conditions of Sale for the Keeneland Championship Sale?

The conditions of sale for the Keeneland Championship Sale differ from those of other Keeneland sales.

View Conditions of Sale.

Will the offerings appear at the sale?

Given the proximity to the Breeders’ Cup races, horses will not be physically present during the event and will be offered remotely.

How can I register to bid?

To initiate the registration process, please complete the Prospective Bidder form at least 48 hours prior to sale date. The prospective bidder form will be available in early October.

How can I bid remotely?

Qualified, registered bidders may bid in person at the event, online via Keeneland’s auction platform, or by phone. Once Keeneland has confirmed your registration, you will be accredited to bid online or by phone.

I'm having trouble logging in to the Keeneland Sales Portal, what should I do?

For support or bidding assistance day-of the sale please call (859) 288-4268 or email [email protected]

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