2025 Championship Sale Homepage

Submitted by awillmoth on Tue, 07/29/2025 - 15:26

Wednesday, October 29
Event begins 5 p.m. PT | Sale begins 6:30 p.m. PT

An Invitation to Play at the Highest Level

Seize the moment at the Keeneland Championship Sale: a boutique, high-impact event held on racing’s biggest stage during Breeders’ Cup Week.

This exclusive event attracts the sport’s most engaged global audience: owners, trainers and participants already gathered to compete at the highest level. Join industry leaders and rising stars for an electrifying Wednesday evening before the World Championships, where elite racing and sales converge.

An Extraordinary Event Returns

The Championship Sale blends Keeneland’s world-class auction expertise with an electric, one-of-a-kind atmosphere. It’s where the industry’s most influential players come together to buy, sell, connect and celebrate during racing’s most thrilling weekend.

It’s a dynamic party with purpose – showcasing rare offerings to a global audience of decision-makers primed to act. In this high-energy setting, your horse stands out and demand accelerates.

2024 Highlights

Include

$2.5 Million

Share in Horse of the Year Flightline

“Offering this share in Flightline in Keeneland’s Championship Sale gives breeders a truly special chance to invest in one of the most exciting young stallions in our industry… Now, Keeneland provides buyers the option to invest in him from every possible angle.”

- Bill Farish, Lane's End

$850,000

Multiple Group/Graded Stakes-Placed Pandora's Gift

“She made $850,000 which is a fantastic price—we’ve had a great journey with her… The plan was to bring her here to sell her and she sold for a fantastic price so everyone’s really happy.”

- Stuart Williams, Owner & Trainer

$475,000

Share in Grade 1 Winner Cogburn

“We have had a lot of interest for shares, and not many will be available, so we thought it best to give everyone a shot at it through Keeneland’s unique sale at the Breeders’ Cup.”

- Elliott Walden, WinStar Farm

$125,000

25% Interest in Breeders' Cup Contender Gold Phoenix (IRE)

“Agave Racing's Mark Martinez, who started the Saturday card by winning the Filly & Mare Sprint (G1), paid $125,000 for a quarter share of Gold Phoenix at the Keeneland Championship Sale. Fourth in the Turf (G1) was worth $250,000, so, if my calculator is telling the truth, Martinez is already halfway out with his investment in the consistent gelding.”

- BloodHorse

“We have said from the beginning we wanted to be innovative and creative, and I think this sale accomplished those goals. Breeders’ Cup Week is about celebrating all the champions that are running this weekend... Hosting a boutique sale during Breeders’ Cup Week just made sense. But we wanted to have a party with a sale, not a sale with a party. That was the intention, and we are thrilled with the results.”
- Shannon Arvin, Keeneland President & CEO

Attending the Event

Attendance to the Championship Sale is by invitation or request with both buyers and sellers individually invited to attend this event in the lead up to the Breeders’ Cup World Championships. Qualified, registered bidders may participate in person at the event, remotely via Keeneland’s online auction platform or by phone with a Keeneland representative.

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