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September 2025

September Yearling Sale

Begins Monday, Sept. 8

This is Your Moment.

Welcome to The World's Yearling Sale


In 2024, Keeneland hosted the highest-grossing Thoroughbred auction in history: the September Yearling Sale. With more than $428 million in sales, this milestone was a testament to the trust and commitment of our buyers and sellers. Such success isn’t achieved overnight—it’s built through careful planning, unwavering focus and a dedication to delivering you an unparalleled sales experience.

At Keeneland, every moment matters. And this is your moment.

Prepare for the Sale


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For Buyers

Please request credit before the start of the sale. Online and phone bidding is accessible through the Keeneland Sales Portal.

Every Graduate Matters


Racing success starts with a moment—a decision in the sales ring that shapes the future. Keeneland September has long been the trusted source for top racing talent, with a history of producing winners at the highest levels of the sport.

Year after year, buyers return to Keeneland September, knowing that one bid, one selection, one moment here can lead to victory on racing’s biggest stages.

Scottish lassie

Scottish Lassie

American Oaks Invitational S. (G1)

$50,00 Purchase

Fionn

Belmont Oaks Invitational S. (G1)

$75,00 Purchase

mindframe

Mindframe

Stephen Foster S. (G1)

$600,00 Purchase

Kopion

Derby City Distaff S. (G1)

$270,00 Purchase

deterministic

Deterministic

Manhattan S. (G1)

$625,00 Purchase

ag bullet

Ag Bullet

Jaipur S. (G1)

$220,000 Purchase

Ruling Court

Ruling Court

2000 Guineas S. (G1)

$150,00 Purchase

Locked

Locked

Santa Anita H. (G1)

$425,000 Purchase

“Keeneland did a great job and put on a great show. And they haven’t taken their foot off the pedal just because we’re in Book 5. I’m a big supporter of Keeneland because they put back into the industry. They take the money that is made at the sale, and they put it where my favorite spot is, and that is up there at the finish line. And they are doing it all year long.”

- David Ingordo, Ingordo Bloodstock

This Milestone Matters

The 2024 Keeneland September Sale showcased the trust, commitment and global reach that define this marketplace.

With more than $428 million in gross sales, this milestone underscores the strength of Keeneland September and signals the opportunity ahead in 2025.

$428 million

GROSS SALES

Highest Grossing Thoroughbred Auction in the World

$5 million

CURLIN - CAVORTING

Most expensive yearling sold in North America in 2024

$150,548

Record AVERAGE

Set for the fourth consecutive year

$70,000

RECORD MEDIAN

Median equaled the sale record

36 Yearlings

SOLD FOR 1MIL+

Purchased by 24 Different Buyers, second only to 2005

48 Different Consignors

Sold a horse for $500,00+

“We just love coming to the Keeneland September Sale. It's a lot of work, a bit exhausting sometimes, but there's a lot of reward on the other side of it.”

- Trainer Kenny McPeek

Every Bid Matters

Keeneland’s year-round commitment to global outreach—spanning 30+ countries—builds relationships and assembles the industry’s deepest buying bench.

This diverse, competitive attendance ensures every bid is backed by opportunity, driving results for sellers and delivering future moments in the winner’s circle for buyers.

1000+

Buyers

in 2024

31

Countries

Representing Buyers

96

BUYERS SPENT 1MIL+

vs. 82 in 2023

Auction ring of Keeneland Sales Pavilion

This Stage Matters

The impact of Keeneland September Book 1 reaches far beyond the auction ring. It’s where the industry’s most influential buyers compete and elite yearlings command attention.

With results that set the tone for the entire sale, Book 1 is a statement of quality and an opportunity to position your yearlings at the top—on a stage where the world is watching.

$119,565,000

BOOK 1 GROSS

Up 2.26%

$586,103

BOOK 1 AVERAGE

Up 10.78%

$475,000

BOOK 1 MEDIAN

Up 18.75%

$611,038

SINGLE RECORD SESSION AVERAGE

“Book 1 (had) one of the strongest groups of physicals I’ve seen for a while. (Keeneland) did a very good job managing it. It wasn’t just reflected in the prices, but also in the momentum the sale got from the word go. As we all know, it carries over. It keeps the sale strong when you start off strong. When enough of us get shut out in the early parts of the sale, we’re just going to work harder later in the sale.”

- Nick deMeric, deMeric Sales
champagne flutes

A Celebration for the Industry

The Keeneland September Sale is a destination where thousands of the industry’s biggest names gather in Lexington for an electric, two-week event where the energy is unmatched.

Mark Pope & Terry Bradshaw
group outside at Keeneland sales pavilion
Group of musicians
champagne on ice
table seating in sales pavilion
outdoor seating at sales pavilion
horses walking to sales pavilion
server at Keeneland sales pavilion
group of people in sales pavilion

“At Keeneland now there is such a commitment to customer service. It doesn’t go unnoticed to buyers and consignors. There is a real focal point on making the buying experience as good as it can be and they continue to improve it every year. .. In North America I don’t think there is a consumer experience that competes with Keeneland… Their commitment to the facility and the upgrades is like a love letter to the Thoroughbred industry because there isn’t another racetrack/sales company that would have made that commitment. They’re saying we believe in our business and we believe in you.”

- John Sikura, Hill ‘n’ Dale
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