College Ambassador Application


The Keeneland College Ambassador Program provides Kentucky college students with a unique opportunity to become an extension of the Keeneland Team. Ambassadors are trained to represent the Keeneland brand on their college campus and within their individual networks. The program offers behind-the-scenes opportunities for students interested in Marketing/Promotions or simply have a love for the equine industry and Keeneland. Previous Keeneland College Ambassadors have received internship and employment opportunities at Keeneland as well as gained experience used to develop future careers within the industry and beyond. 

As an Ambassador, students promote Keeneland’s College Scholarship Day program.  Since College Scholarship Day was initiated in 2002, Keeneland and KTA have awarded more than $330,000 in scholarships to students. The tradition continues this Fall, with $30,000 in scholarships as well as thousands of dollars in prizes to be given away on Friday, October 12. We encourage students to apply to be a Keeneland College Ambassador for the 2018-2019 and be part of this treasured tradition.

Ambassador Perks

  • An all-access pass for free general admission, valid every day of the Fall and Spring race meets
  • Keeneland branded apparel to wear when representing Keeneland at events
  • Exclusive Behind-the-Scenes Sales and Race Meet tours
  • Internship and Scholarship Opportunities 
  • Gift Shop Discount
  • Other Ambassador events throughout the year


  • First and foremost, represent and promote Keeneland on your campus – it is completely acceptable to be loud and proud about Keeneland.
  • Support Keeneland and Keeneland College Scholarship Day on social media – engage, invite, repost, repeat!
  • Tell the world about Keeneland! Your friends, your family, your co-workers, your classmates all want to experience Keeneland Racing.
  • Be part of the promotions team – join us as we distribute giveaways, posters and more at events throughout the community and on your campus.
  • Provide support in organizing and activating College Scholarship Day – make the big day happen with us!
  • Other fun and educational events and activities during live racing and throughout the year.


  • September 19 at 4 p.m. – Kickoff and Behind-the-Scenes Sales Tour
  • October 3 – Race Meet Orientation and College Scholarship Day Material Pickup
  • October 8-11 – Organize a school campus invasion event and sign up to work a shift
  • October 12 – College Scholarship Day – work assigned shift
  • Volunteer at additional Keeneland Events (2 required per semester)
    • *Spring Race Meet Dates TBD
  • Organize a school campus invasion event and sign up to work a shift
  • Work assigned College Scholarship Day shift during the Fall and Spring race meet 
  • Volunteer at Keeneland Events (2 required per semester) 


Applications are due by 5:00pm on September 10, 2018