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EquiLottery Games to Feature Keeneland Races during Kentucky Lottery Trial of Win Place Show

February 6, 2019

Historic racetrack Keeneland and live sports lottery game provider EquiLottery Games have reached an agreement to feature races from the 2019 Keeneland Spring Meet as part of the upcoming trial run of Kentucky’s Win Place Show, the first daily U.S. lottery game based on the results of live horse racing. Due to this agreement, Kentucky Lottery players in 45 test locations across the state will be able to purchase Win Place Show tickets based on Keeneland races every day of the meet from April 4th to April 26th. This 90-day limited trial will gauge the market for such a game, with the 45 test stores evenly split among the Lexington, Louisville, and Northern Kentucky markets.

“We have been supportive of this initiative over the years as the EquiLottery Games team has taken this game from concept to reality,” said Keeneland CEO and President Bill Thomason. “We’re excited about the potential of this product to bring new fans to the sport of horse racing and create a new revenue stream for an industry so important to Kentucky’s economy. Keeneland is proud to support this initial trial run of Kentucky’s Win Place Show and hopes to see the game expand across Kentucky and beyond.”

A patented lottery product that allows players to purchase lottery tickets whose results are based on a live horse race, Kentucky’s Win Place Show will be offered at lottery terminals in select stores to test the viability of the game in market. Should the trial run of this game meet or exceed targets set by the Kentucky Lottery, a full state rollout is anticipated. 

“We are thrilled to count Keeneland as one of our racetrack partners for this game,” said EquiLottery Games CEO Brad Cummings. “Being able to offer such premium content will make our game the best experience possible for our players. This will help us create new fan engagement for the horse racing industry while adding new lottery players in Kentucky. We love the natural synergies this partnership creates for economic development in the Commonwealth as we extend the idea of what it means to be Kentucky Proud.”

In order to play Kentucky’s Win Place Show, players purchase a $2 Quick Pick ticket of three horses at the same place they purchase lottery mainstays such as Powerball. Winning tickets match all three horses in a row, all three horses in any order, and any two horses exactly. A mobile app, currently in demo mode, is available in the App Store and Google Play so players can watch the races on their phones. A full list of trial stores and addresses can be found at www.WinPlaceShowLotto.com/Retailers.

About Keeneland

For more than 80 years, the Keeneland Association has devoted itself to the health and vibrancy of the Thoroughbred industry. The world’s largest Thoroughbred auction house, Keeneland conducts four sales a year, in January, April, September and November, and its sales graduates dominate racing globally at every level. In April and October, Keeneland offers some of the highest caliber and richest Thoroughbred racing in the world. Keeneland hosted the Breeders’ Cup World Championships in 2015 and will hold the event again in 2020. Uniquely structured, Keeneland is a private, for-profit corporation that returns its earnings to the industry and the community in the form of higher purses and millions of dollars donated in support of horse industry initiatives and charitable contributions for education, research and health and human services throughout Central Kentucky. To learn more, visit Keeneland.com.

About EquiLottery Games

The creators of Kentucky’s Win Place Show, a lottery game based on the results of live horse racing being offered by the Kentucky Lottery beginning March of 2019, EquiLottery Games has evolved into the leader of a new live sports category for state and provincial lotteries. Developing a series of live sports games of pure chance protected by US and Canadian patents, EquiLottery Games supports its lottery offerings through a series of products and services that make its games plug-and-play for its state lottery customers. These include systems integrations, plug and play mobile apps, video streaming, intellectual property licensing, sports licensing, horsemen negotiations, calendar development, data licensing, second chance raffle prizes and multi-channel marketing support.