LEXINGTON, KY (Jan. 29, 2020) – Keeneland announced today that it has expanded its partnership with TVG, America’s horse racing network, to include sponsorship of the TVG Limestone Turf Sprint during the Spring Meet and the Woodford (G2) Presented by TVG during the Fall Meet.
“Keeneland and TVG have a long, successful relationship that continues to evolve in exciting ways,” Keeneland Vice President and Chief Marketing Officer Christa Marrillia said. “TVG is part of the extended Keeneland family, and we are proud to welcome them as a stakes race sponsor. We thank them for their generous support of these two important turf races at Keeneland, and we value their strong commitment to the Thoroughbred industry.”
“We’re very excited to expand our association with Keeneland with the sponsorship of these two major stakes,” said Enrico Rusi, General Manager of TVG. “The sponsorship of these races is one component of a broader, longstanding partnership that includes special coverage of Keeneland’s race meets and sales and enhanced promotion on our network.”
The $100,000 TVG Limestone Turf Sprint is a 5½-furlong turf race for 3-year-old fillies that will be held Friday, April 10, as a supporting feature of the $400,000 Maker’s Mark Mile (G1).
The $200,000 Woodford (G2) Presented by TVG is a 5½-furlong race for 3-year-olds and up on turf. The stakes will be run Saturday, Oct. 3, during Fall Stars Weekend.
Keeneland has partnered with TVG since 1996, and in recent years has further broadened its collaborations to promote racing and sales. TVG provides live daily on-site coverage of Keeneland races and selected coverage of its four annual Thoroughbred sales.
For more than 80 years, the Keeneland Association has devoted itself to the health and vibrancy of the Thoroughbred industry. The world’s largest Thoroughbred auction house, Keeneland conducts four sales a year, in January, April, September and November, and its sales graduates dominate racing across the globe at every level. In April and October, Keeneland offers some of the highest caliber and richest Thoroughbred racing in the world. Keeneland hosted the Breeders’ Cup World Championships in 2015 and will hold the event again on Nov. 6-7, 2020. Uniquely structured, Keeneland is a privately held company with a not-for-profit mission that returns its earnings to the industry and the community in the form of higher purses and millions of dollars donated in support of horse industry initiatives and charitable contributions for education, research and health and human services throughout Central Kentucky. Keeneland also maintains the Keeneland Library, a world-renowned public research institution with the mission of preserving information about the Thoroughbred industry. To learn more, visit Keeneland.com.
Headquartered in Los Angeles, TVG, an affiliate of FanDuel Group, is one of the largest legal online gaming companies in the US, processing over $1 billion in horseracing wagers annually from over 30 states. TVG network airs races at over 150 racetracks worldwide and is among the most widely distributed horseracing networks in the world, operating TVG and TVG2 in more than 44 million US homes. The company has demonstrated its commitment to the racing industry, its horse owners, tracks and fans through sponsorship of several preeminent races including the TVG Pacific Classic and TVG Super Saturday. For more information about TVG, visit: tvg.com.