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Keeneland Select Rewards Rules


The Keeneland Select Rewards Program is a membership program sponsored by Keeneland Association, Inc. (“Company”).  Membership in the Keeneland Select Rewards Program ("Membership") is open to legal residents of all states accepted by Keeneland Select who are of legal wagering age in their state, except employees or agents of the Company (including its respective subsidiaries, divisions, affiliates, advertising agencies, and operators) and members of their immediate families (spouse, children, parents and siblings). The Keeneland Select Rewards Program is void where prohibited or where restricted by law (including, without limitation, any jurisdiction that requires the registration of the Keeneland Select Rewards Program with any governmental agency or the posting of a bond or other security).

By joining the Keeneland Select Rewards Program you represent that you are of legal wagering age in and a legal resident of your state and that you agree to the terms and conditions of the Keeneland Select Rewards Program.


Your Membership is valid through the deposit wagering site Your Membership is nontransferable and is subject to current and future Keeneland Select Rewards Program rules. One membership per person. Members are in no way permitted to share their account with other members or non-members. Members may not combine points earned by other members in any Keeneland Select Rewards account or transfer, sell or otherwise dispose of points in violation or attempted subversion of these terms and conditions. Failure to follow this policy will result in automatic termination of the member’s account and forfeiture of any accumulated or earned Keeneland Select Rewards points. Any other privileges associated with your Membership will also be revoked without exception. customers are automatically enrolled into the Rewards Program. For more information on account wagering, click here.


Members earn one point for every dollar wagered on races when using their wagering account or by using a Select Rewards card during Keeneland Live Meets or during Simulcast at Red Mile at Thoroughbred windows. The Company may offer promotions from time to time that may include awards of bonus points for certain wagers.

The Company, at its sole discretion, reserves the right to withhold any program points and/or void any program points previously granted for wagers associated with negative pools. A negative pool occurs when the portion of a pari-mutuel pool returned to bettors is insufficient to cover the required minimum payout of a wager. This shall include the withholding and/or voiding of points for the initial wager as well as any points awarded as the result of any applicable promotion and/or bonus program. Additionally, at the Company's sole discretion, negative pool wagers will not count toward a member's VIP status.

REBATE SYSTEM. account holders are eligible for a 1% rebate for each 5,000 points earned/$5,000 wagered. At the beginning of each calendar month, players will be evaluated for their play from the previous month. For every 5,000 points accumulated, customers receive a $50 wagering credit. These points will be automatically deducted from each player's reward account and wagering credits will be credited to player's wagering account by no later than three business days from the last day of the previous month. Any point balance remaining after awarding in 5,000 point increments will remain in the account and will be added to future points earned through wagering. In addition, players may redeem anytime their points balance is above 2,500 on the My Balance page. account holders can access their point balance by logging on to their account and going to for an up-to-date balance.

VIP PROGRAM account holders are eligible for the special VIP program. To qualify, members must reach certain wagering levels within a pre-defined time period.

Orange VIP Level - $500 or more in annual wagering through

Bronze VIP Level - $25,000 or more in annual wagering through

Silver VIP Level - $50,000 or more in annual wagering through

Gold VIP Level - $100,000 or more in annual wagering through

Platinum VIP Level - By Invitation


You may cancel your membership at any time by notifying the Company via mail, email or telephone. Once a member has cancelled his/her account, all points and other privileges associated with your Membership shall be forfeited.

The Company reserves the right, in its sole discretion, to terminate or modify the Rewards Program terms and conditions at any time without any notice or further obligation to members. The Company reserves the right at any time to terminate any member’s account for any reason. Upon termination or cancellation of an individual member’s account or the entire Keeneland Select Rewards program, all points and other privileges associated with your Membership shall be forfeited.

Failure to earn any Program points within 12 consecutive months will result in the automatic expiration of any points earned prior to such calendar year. In addition, the Company reserves the right to terminate your Membership in such event.


Members may contact us as follows: 

Keeneland Select ADW Manager

Mailing address: PO Box 8510  Lexington, KY 40533

Email address: [email protected]

Telephone: 855-533-2387


PRIVACY: Information collected from you is used in accordance with the Company’s Privacy Policy, available at Your information may be shared with the Company’s promotional partners to the extent you expressly agree at the time that you become a member of the Rewards Program and to the extent required for prize fulfillment or point redemption purposes. By participating in the Program, each member agrees to the use of his/her name, photograph, likeness, and/or city/state of residence by Company, or any party authorized by Company, for advertising and promotional purposes worldwide and in any and all media without additional notice or compensation, except where prohibited by law.

ACCURACY OF INFORMATION. Each member is responsible for ensuring the accuracy of his or her reward account and is encouraged to check regularly his or her account balance. Each member is responsible for ensuring that the mailing address and other contact information associated with his or her Rewards account is accurate and current. If a member believes that reward points have not been credited to his or her account properly, he or she must contact the Company using one of the methods specified in these terms and conditions. The Company is not responsible for any incorrect or inaccurate information supplied by a member while participating in the reward program.

KEENELANDSELECT.COM ACTIVITY REPORTS. Other than statements routinely generated by the Company’s computer programs and software detailing the total number of Program points in a member’s account at periodic intervals, the Company shall not be obligated to provide detailed wagering history reports or any other reports to members or their agents or representatives. The Company expressly disclaims any warranty that wagering data collected through participation in the Rewards Program represents a complete or accurate record of all wagers placed by any Program member.

NO PROPERTY RIGHT IN KEENELANDSELECT.COM PROGRAM POINTS. Program points do not constitute property of a member and may be revoked at any time by the Company as set forth herein. Points may not be transferred or assigned, and are not transferable upon death, as part of a domestic relations matter or otherwise by operation of law.

RELEASE FROM LIABILITY. By participating in the Keeneland Select Rewards Program, you agree that neither the Company nor any of its subsidiaries or affiliated companies (including their respective officers, directors and employees) will be responsible for any loss, injury or damage of any kind incurred by you or anyone else in connection with (i) your participation in the Keeneland Select Rewards Program or in any Keeneland Select Rewards Program related activity, (ii) any product or service obtained by you in connection with your participation in the Keeneland Select Rewards Program.

The Company is not responsible for incorrect or inaccurate information, for problems related to any of the equipment or programming associated with the Keeneland Select Rewards Program or utilized by any member, for any human error, for any interruption, deletion, omission, defect or line failure of any telephone network or electronic transmission, for problems related to computer equipment, software, or for any other technical or non-technical error or malfunction.

ACCEPTANCE OF TERMS AND CONDITIONS. By participating in the Keeneland Select Rewards Program, each entrant unconditionally accepts and agrees to comply with and abide by these terms and conditions and the decisions of the Company, which shall be final and binding in all respects. If any provisions of these terms and conditions are determined to be invalid or unenforceable, these terms and conditions shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or unenforceable provision were not contained herein. These terms and conditions constitute the entire agreement between Keeneland Select Rewards Program participants and the Company pertaining to the subject matter hereof and supersedes all prior or other arrangements, understandings, negotiations and discussions, whether oral or written. No waiver of any of the provisions of these terms and conditions shall be deemed or shall constitute a waiver of any other provisions hereof (whether or not similar), nor shall any waiver constitute a continuing waiver unless otherwise expressly provided.

TAXES. All taxes (and the reporting consequences thereof) and any other fees or costs associated with Keeneland Select Rewards Program points are the sole responsibility of each member.

GOVERNING LAW AND JURISDICTION: ALL ISSUES AND QUESTIONS CONCERNING THE CONSTRUCTION, VALIDITY, INTERPRETATION AND ENFORCEABILITY OF THESE TERMS AND CONDITIONS OR THE RIGHTS AND OBLIGATIONS OF PARTICIPANTS IN THE KEENELANDSELECT REWARDS PROGRAM OR COMPANY IN CONNECTION WITH THE KEENELANDSELECT REWARDS PROGRAM SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE COMMONWEALTH OF KENTUCKY WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OR CONFLICT OF LAW RULES OR PROVISIONS THAT WOULD CAUSE THE APPLICATION OF ANY OTHER STATE’S LAWS. As a condition of participating in the Keeneland Select Rewards Program, each participant agrees that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with the Keeneland Select Rewards Program shall be resolved individually, without resort to any form of class action, exclusively before a court located in Fayette County, Kentucky, having jurisdiction. Further, in any such dispute, under no circumstances will participant be permitted to obtain awards for and hereby waives all rights to claim punitive; incidental; or consequential damages, including reasonable attorneys’ fees, other than participant’s actual out-of-pocket expenses (i.e., costs associated with becoming a member of the Keeneland Select Rewards Program), and participant further waives all rights to have damages multiplied or increased.