Keeneland Watch Parties


Take part in the Keeneland Fall Meet by hosting a Keeneland Watch Party! Here are a few simple steps to get your business ready for racing action!

Let us know if you are planning to host an Official Keeneland Watch Party at your restaurant or bar by clicking here.

To download a Quick Reference Guide to hosting a Keeneland Watch Party, click here.

Step 1:

Mark Your Calendars!


Identify when you plan to host your watch party

World-class racing kicks off Friday October 2nd and continues through the 24th.  Remember, Keeneland runs Wednesday through Sunday and first post is 1:05 p.m. daily. 

View the detailed schedule

Let us know you are hosting a Watch Party!

We’d love to know when and where you are planning your Keeneland watch party so we can spread the word on social media! Email Jordan Tolliver (jtolliver@keeneland.com) with details.

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Step 2:

Celebrate with Keeneland Themed Food and Drinks


Stock the Bar

Want to serve some fan favorites like the Buffalo Bow Tie, the Keeneland Breeze or the Keeneland Lemonade? Download Keeneland drink recipes here and get ready to toast to a great meet.

Download

buffalo bow tie
Step 3:

Decorate


Add some Keeneland or racing flair to your restaurant

Add a little racing décor to your business by dusting off your old Keeneland posters, racing memorabilia and yard flags to decorate for your watch party. 

Need a little extra?

The Keeneland Shop has an assortment of Keeneland-themed watch party items available for discounted, bulk ordering. To inquire, please contact Jordan Tolliver (jtolliver@keeneland.com). 

View Options

yard flags
Step 4:

Download the Keeneland Watch Party Tool Kit & Digital Program


Give your customers everything they need

to watch, wager and win on the Keeneland meet by downloading our promotional tool kit! Kit includes a flyer, poster and table tent with quick links to the Keeneland live stream, and betting tips and tools.

Download Kit

Download Digital Program

Visit the Keeneland website for a complimentary digital version of our race day program.

Download Digital Program

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Step 5:

Spread the Word!


Let your customers know that your business is a watch party location 

by downloading and sharing Keeneland social graphics to use on your social media channels to promote your event!   

Download

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Step 6:

Host your Watch Party!


Set your TVs to the Keeneland live stream

via TVG, Youtube or Keeneland.com. No TVs? No problem! Encourage patrons to tune in via their smartphones or tablets and download the Keeneland Select app to wager. Share photos of your watch party and use the hashtag #KeenelandWatchParty. We’ll be on the lookout and share your watch party with Keeneland fans!

Support our Community by Contributing to Nourish Lexington 

While we are celebrating racing, let’s not forget about the many in our community who need our support. Keeneland’s featured Fall Meet charity is Nourish Lexington which provides nutritious meals to the food insecure in our community. This effort also utilizes the talents and resources of food service and hospitality employees displaced by the pandemic and provides funds for local farmers and providers. Please encourage your watch party attendees to support our community by giving to Nourish Lexington.​

Visit Nourish Lexington to Give

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Keeneland Watch Parties - For The Ultimate Experience

Purchase Souvenir Race Day Programs: While Keeneland is making free downloads available of our daily program, businesses may purchase bulk orders of our souvenir program. Contact Jordan Tolliver (jtolliver@keeneland.com) for more information.

Keeneland BETologists: Keeneland’s expert BETologists are available on a limited basis to attend your watch party and assist guests with their betting questions and tips. To inquire about scheduling and reserve for a two-hour block for $50, contact Jordan Tolliver (jtolliver@keeneland.com).

View Tip Sheets and Betting Guides: View our daily tip sheets and betting guide for fans to select winners.

Tip Sheet (available 1-2 days prior to the race day)

View Betting Guide

Keeneland Select Promotion: Encourage your guests to bet from their phones online with Keeneland Select. Keeneland will extend a special promo code for your restaurant with a bonus offer of $100 back after you wager $200 on Keeneland racing this October. Please contact Jordan Tolliver (jtolliver@keeneland.com) to request a custom promo code and handouts with these details.