Welcome to your new Keeneland.com account.

Keeneland Sales has officially migrated to a new online environment for account management. This upgraded experience consolidates your account activity into one easy-to-use location, making it simpler to manage your information, bid online and request credit.

Check out the FAQs below for more details, then login or register to get started.

Quick Reference Guide (PDF)

Returning Users

Will my old account ID and password still work to log in?

Yes. Your user ID and password will still allow you to access the new Keeneland account tools for now. Eventually the login will transition to email-only.

Please note, this new buyer experience will only be available to primary (admin) buyer accounts. Secondary logins within a buyer account should continue to use the Classic Sales Portal for the time being.

Will I still be able to access the old Buyer Portal?

Yes. You will still be able to access the Classic Buyer Portal in the account menu once you’re logged in.

Where are all the features from the old Buyer Portal?

We’re still working on moving all features into our new account experience. In the meantime, you can access all previous features at any time by clicking the “Classic Buyer Portal” in the account menu once you’re logged in. This will redirect you to the old experience where your account information will be available.

Still having trouble? Contact the Keeneland Sales office at 859-288-4231 for additional assistance.

New User Registration

How do I create a new account?

You can create an account by using the registration form. Once you have filled out this form, you will receive an email about your new account- be sure to check your spam or junk mail in addition to your regular inbox. You will be able to log in to your account immediately after receiving your confirmation email.

Why am I seeing "Account Creation Pending" when I create a new account?

Something in your registration was flagged for manual review by Keeneland. We will send you an email with additional information- be sure to check your spam or junk mail in addition to your inbox. A member of our staff will contact you shortly to resolve the issue.

If you have additional questions in the meantime, please contact the Keeneland Sales office at 859-288-4231.

Account Management & Sale Registration

How do I add or edit contact information?

Login to your Keeneland account. Once logged in, select "Account Settings" from the account menu at the top of the page. On the account settings page, you may add or edit your existing contact emails, phone numbers, and addresses.

Can I edit my account name or account email?

No. These fields are tied to the core identity of the account and may not be changed online. If you must change either of these items, please contact the Keeneland Sales office at 859-288-4231.

How do I request credit or bid online?

If you are an existing user, log in and follow steps to access credit requests and online bidding.

If you are a new user, create an account. Once your account has been created, you can log in and request credit and access online bidding during a sale.

Have more questions?

For additional assistance, please contact Brent Hacker at bhacker@keeneland.com or (859) 288-4231

Welcome to your new Keeneland.com account.

Returning Users

New User Registration

Account Management & Sale Registration

Have more questions?

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