Keeneland Digital Sales Ring

The Keeneland Digital Sales Ring provides standalone online auctions accessible to buyers and sellers around the world. Keeneland is world-renowned for its live auction environment, and this online tool offers the quality experience you expect from Keeneland sales in a new online format.


Frequently Asked Questions

How to Bid

In order to log in to the Keeneland Digital Sales Ring, please register for an account or log in through the Keeneland Sales Portal. Your universal login applies to both the Keeneland Sales Portal and the Keeneland Digital Sales Ring.

1. Visit and create an account or log in to your existing account in the Keeneland Sales Portal.

2. Upon sign in, click MY ACCOUNT and review your current credit and request credit as needed. We recommend you do this prior to the day of sale.

3. Click the DIGITAL SALES RING button in the top right corner to automatically access and participate in the October Digital Sale.


October Digital Sale

Take part in the December Digital Sale to be conducted in the Keeneland Digital Sales Ring on Friday, December 4

This single-day auction features a mixed selection of offerings, including horses of racing age, broodmares, weanlings, yearlings and more.

Entries open Monday, November 23 through Friday, Dec. 4 | Entry fee $300 | 5% commission, no RNA fees

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