For Hip in Ring

Placing An Online Bid

To begin bidding online, log in through your Keeneland Sales buyer account at account.keeneland.com using your email address. Once logged in, confirm your buyer registration and approved credit status before you begin bidding.

For In-Person Sales

Click “Bid Online” from your account page or from the sale site.
You will be redirected to the online bidding room for the sale. If the sale is currently ongoing, the current hip in ring will be visible and biddable as soon as you arrive.
Click the green “Bid” button ONCE to place a bid on the hip.
Follow the on-screen prompts to continue bidding as necessary.
1. If you are winning, the bid button will disappear and you will see a “winning” message instead.
2. If you have been outbid, the bid button will reappear to allow you to counterbid.

For Future Hips

Setting A Max Bid

The Max-Bid feature allows you to set a maximum bid amount before a hip comes through the ring. When the hip arrives in ring, it will auto-bid up to the amount you choose.

To set a max bid on an upcoming hip, log in through your Keeneland Sales buyer account at account.keeneland.com using your email address. Once logged in, confirm your buyer registration and approved credit status before you begin bidding.

For In-Person Sales

Click “Bid Online” from your account page or from the sale site.
You will be redirected to the bidding room for the sale. From here, you can use the hip navigation to find upcoming hips you’d like to set a max bid for.
Once you’ve selected an upcoming hip, enter the amount you’d like to bid by clicking the “Place Bid” button. Remember, this is is maximum amount- the platform will auto bid up to this point!
Once you’ve set your amount, you will see a message informing you that it was successful. You are also be able to edit your max bid by clicking the “bid” link next to the amount.

Frequently Asked Questions

How do I get started with Keeneland Sales?: Please see our full Buyers Guide for details about participating in a Keeneland Sale.
How many times should I click the bid button once I'm in the bidding room?: Please only click the bid button ONCE, when you are ready to bid. Once you have clicked the bid button, you will get feedback about the status of your bid - whether you're currently winning or if you've been outbid.
Who do I contact if I have an issue with online bidding?: Additional questions about the online bidding platform can be directed to our sales team. Please contact Brent Hacker at bhacker@keeneland.com or (859) 288-4231.

Have more questions?

For additional assistance, please contact Brent Hacker at bhacker@keeneland.com or (859) 288-4231