Keeneland September Sale to Offer Fans VR 360 Experience for Book 1

September 8, 2022

Perspective puts you in the ring for first-of-its-kind Thoroughbred auction experience 

Keeneland’s upcoming September Yearling Sale will become the first Thoroughbred auction anywhere to broadcast from a 360º virtual perspective, enabling fans and horsemen to watch all the action taking place inside the Sales Arena from this unique vantage point during its premier two-day Book 1 on Monday-Tuesday, Sept. 12-13. 

Click here to see a preview of the September Sale Book 1 360º virtual experience. 

“True to Keeneland’s mission to expand our audience, educate fans and enhance the Thoroughbred industry, we believe the use of virtual technology provides an exciting way to put the public closer to the sale action,” Keeneland President and CEO Shannon Arvin said. “The unique VR 360 perspective puts you in the ring and offers an insider view for what promises to be an electrifying two-day Book 1 sale.”

Keeneland will broadcast the Book 1 sale in both the VR 360 perspective (expect a delay of approximately two minutes) as well as the traditional livestream view on andKeeneland’s YouTube channel. A total of 367 yearlings, among the finest members of the North American yearling crop, are cataloged over the two days. Sessions begin at 1 p.m. ET.

How to Watch in VR: Fans can watch on their desktop or mobile devices or via a VR headset.

How to Tune In with VR: This livestream will be available through the Keeneland 360 YouTube page accessible on desktop, mobile or headset. For more details or direct access to this stream, visit

Keeneland also will make available a 360º viewing experience at Keeneland for guests to take part in the Saddling Paddock Chalet.

Additional recorded VR 360 views of the September Sale will be available via Keeneland’s social media platforms over the course of the auction.