For more than 100 years, Baird has been a strong, stable and trusted financial partner across generations and through many market cycles. Today Baird offers Private Wealth Management, Asset Management, Investment Banking, Capital Markets and Private Equity services with offices in the United States, Europe and Asia. On April 1, 2019, Hilliard Lyons and Hilliard Lyons Trust Company became a part of Baird. Baird’s Lexington Private Wealth Management offices are proud to continue Hilliard’s tradition of sponsoring the Baird Doubledogdare (G3) during the Spring Meet.
Castle & Key
Castle & Key, one of Central Kentucky’s most popular distillery destinations, became a corporate sponsor in 2019, and a race sponsor of the Bourbon (G2) in 2021. The winner of the race earns an automatic berth in the Breeders’ Cup Juvenile Turf (G1). Castle & Key Distillery is located near Frankfort, Kentucky, at the Old Taylor Distillery, which was built in 1887 by Col. E.H. Taylor Jr. In 2014, the Castle & Key team began to restore the Old Taylor Distillery, renamed Castle & Key Distillery, with the vision to bring the historic destination back to its former glory and reimagine how Kentucky spirits are presented to the world.
Central Bank, Central Kentucky's largest independent bank, has more than 35 branch locations throughout Central and Northern Kentucky and Jefferson County. In 2010, Central Bank became the sponsor of the Ashland (G1), the historic race for 3-year-old fillies during the Spring Meet. Central Bank began its partnership with Keeneland in 2005.
Located in Paris, Kentucky, Claiborne Farm celebrated its 100th anniversary in 2010 and received the 2010 Eclipse Award of Merit for outstanding achievement in the Thoroughbred industry. In 2014, Claiborne became the sponsor of the Fall Meet’s Breeders’ Futurity (G1). The race is part of the Breeders’ Cup Challenge, and the winner qualifies to the Breeders’ Cup Juvenile (G1).
Coca-Cola, a globally recognized leader in the beverage industry, became a Keeneland sponsor in 2003. Keeneland proudly serves Coca-Cola products.
The world’s largest Thoroughbred breeding operation, Coolmore is based in Ireland and has farms in New South Wales, Australia, and Versailles, Kentucky. Its Ashford Stud in Kentucky opened in 1982. Coolmore began its partnership with Keeneland in 1998 and currently sponsors the Coolmore Turf Mile during the Fall Meet.
Darley is a global Thoroughbred entity with farms in England, Japan, Australia and Lexington. Darley maintains close ties to Central Kentucky via its involvement in numerous community and industry programs, including the Godolphin Flying Start program developed to encourage careers in the horse racing industry. Darley began sponsoring the Alcibiades, a race for 2-year-old fillies during the Fall Meet, in 2003. The Darley Alcibiades is part of the Breeders’ Cup Challenge, and the winner qualifies to the Breeders’ Cup Juvenile Fillies (G1).
Dixiana Farm, whose rich history dates from 1877, is a premier Thoroughbred breeding and racing operation that covers more than 1,000 acres near Lexington. Dixiana has supported Keeneland racing through several race partnerships since 2009. Beginning in the fall of 2020 Dixiana is proud to be the presenting sponsor of the Queen Elizabeth II Challenge Cup (G1).
FanDuel is America’s horse racing network, available in more than 45 million homes, broadcasting races from the US and around the world every day. FanDuel (formerly TVG) and Keeneland have partnered for more than 20 years, with FanDuel providing extensive coverage and promotion of Keeneland’s race meets and major sales. FanDuel is the largest sponsor of horse racing in North America and began sponsoring the FanDuel Limestone and Woodford Stakes Presented by FanDuel in 2020.
Grey Goose became a corporate sponsor in the fall of 2008.
For more than 135 years, Hagyard Equine Medical Institute in Lexington has been dedicated to the health and well-being of the horse. With more than 50 veterinarians and a well-educated, experienced staff of support personnel who contribute a variety of specialties and interests, Hagyard is at the forefront of equine medicine. Hagyard Equine Medical Institute began sponsoring the Fayette (G2), which is run during the Fall Meet, in 2013.
Established in 1957 as the academic medical center for the University of Kentucky, UK HealthCare is a network of nearly 10,000 determined doctors, nurses, researchers and staff driven by a mission to provide the best possible care, from simple to complex, for the Commonwealth and beyond. In 2019, U.S. News Best Hospitals analysis ranks UK HealthCare as the No. 1 hospital in Kentucky for the fourth year in a row. UK HealthCare began sponsoring the First Lady (G1) in 2019.
Juddmonte Farms, which has farms in England, Ireland and Lexington, in 2005 became the title sponsor of the Spinster (G1) at Keeneland. The Juddmonte Spinster, which is run during the Fall Meet, is part of the Breeders' Cup Challenge, and the winner qualifies to the Breeders' Cup Distaff (G1). Juddmonte Farms is involved in numerous Thoroughbred charities, including KENTUCKY EQUINE MANAGEMENT INTERNSHIP program, which works to encourage college students to explore career opportunities in the industry.
Keeneland Select, Keeneland’s official online betting site, enables horseplayers to watch and wager on live racing from tracks around the world. Launched in August 2011, Keeneland Select is dedicated to the player and the sport, returning a portion of its profits to the Thoroughbred industry through increased race purses, support for player initiatives, better player rewards and more. Keeneland Select also sponsors stakes races during the race meets.
Kentucky Eagle Inc. has been serving Central Kentucky for more than 60 years. The family-owned business is committed to reinvesting and growing with the times and is a total beverage distributor with more than 400 brands of domestic, craft and import beers, spirits, wines, ciders, specialty beverages and a variety of other products. Kentucky Eagle Inc. has been a sponsor with Keeneland since 1998.
Kentucky Utilities Company, part of the PPL Corporation (NYSE: PPL) family of companies, is a regulated utility that serves 553,000 customers in 77 Kentucky counties and five counties in Virginia that are serviced by Old Dominion Power Company, the name under which KU operates in Virginia. It has consistently ranked among the best companies for customer service in the United States. In 2018, Kentucky Utilities began to sponsor the Transylvania (G3) during the Spring Meet.
Lexus of Lexington
Lexus of Lexington is the only Lexus dealer in Central Kentucky. In 2005, Lexus began sponsoring the Raven Run (G2) during Keeneland's Fall Meet. Lexus of Lexington’s commitment to its customers and community programs exemplifies the Lexus brand.
The Maker's Mark bourbon distillery, nestled in a valley in Loretto, Kentucky, is a National Historic Landmark. The first case of Maker's Mark ever sold was to Keeneland’s catering company to be served at the track in the late 1950s. In 1997, the relationship led to Maker's Mark's sponsorship of the Spring Meet's Grade 1 race now called the Maker's Mark Mile. Maker's Mark and Keeneland annually collaborate on a collector's bottle with proceeds benefiting a local charity. To date, more than $8 million has been donated to local organizations.
Moët & Chandon
Moët & Chandon became a corporate sponsor in 2015.
Rolex Watch U.S.A. became a sponsor of Keeneland in the fall of 2004. Four unique Keeneland/Rolex lamppost clocks were installed in the first year of partnership and are Keeneland icons. A bank of Rolex world time-zone clocks is featured in the Keeneland Sales Pavilion.
Rood & Riddle
Rood & Riddle Equine Hospital of Lexington is a full-service hospital for horses that require specialized medical and surgical care. Begun in 1982 as an ambulatory practice, Rood & Riddle established a hospital in 1986 that today is known and respected throughout the world for its innovative and highly skilled treatment. In 2003, Rood & Riddle became the title sponsor of the Dowager (G3) during the Fall Meet.
Stoll Keenon Ogden
Stoll Keenon Ogden is one of Central Kentucky's oldest and most prestigious law firms, and has been Keeneland's firm of record since its inception more than 80 years ago. This longtime partnership expanded in 2011 to include sponsorship of the Fall Meet's Phoenix (G2), the oldest stakes race in the U.S. The Stoll Keenon Ogden Phoenix is part of the Breeders' Cup Challenge, and the winner qualifies to the Breeders' Cup Sprint (G1).
Barbara Banke’s Stonestreet began to sponsor the Spring Meet’s Lexington (G3) in 2017. Banke, together with her husband, the late Jess Jackson, established Stonestreet, which now comprises three farms in Central Kentucky, in 2005. Stonestreet Training & Rehabilitation Center near Ocala, Florida, opened in 2012. Stonestreet is a leading consignor and buyer at the Keeneland sales and ranks among Thoroughbred racing’s top owners and breeders.
Tito's Handmade Vodka
Tito’s Handmade Vodka became a corporate sponsor in 2018.
Toyota began sponsoring Keeneland's most famous Kentucky Derby (G1) prep race, the Blue Grass (G2), in 1996. This partnership involves Toyota Motor Manufacturing, Kentucky in Georgetown, five local dealerships (Frankfort Toyota, Green's Toyota of Lexington, Toyota of Somerset, Toyota on Nicholasville Superstore, Toyota South) and Toyota Motor Sales of Cincinnati. Toyota has proven to be an exceptional corporate partner who also makes significant contributions to Central Kentucky and the commonwealth through its involvement in such projects as the Toyota Bluegrass Miracle League, Central Kentucky Riding for Hope, YMCA and many other civic, health and human services and arts programs. In 2015, the purse of the Toyota Blue Grass was increased to $1 million.